Ineract
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Pipeline visibility

You quoted $20 million last year. You closed $2 million.

Ask most builders, architects, or designers what happened to the other $18 million and the honest answer is: no idea.

Not because those deals died. Because they went quiet — and silence doesn't come with a label on it.

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The problem

Your sale takes six months. Sometimes eighteen. Four people are in the room — the buyer, their spouse, an architect, a contractor who says the ceiling won't take it.

Every tool you've been sold assumes none of that is true.

Meta and Google optimise on a conversion that arrives months after they've stopped listening. Your CRM tracks people who already had a sales consultation. Email tells you someone opened it, which tells you nothing. Your project management software runs the job — after the job is won.

Nothing watches the six months in between. That's where your pipeline lives, and nobody is looking at it.

Four questions

Most firms can't answer the fourth one.

If number four made you pause, that's the problem. Not your sales ability. Your visibility.

  1. 01How many active prospects do you have right now?
  2. 02What did you quote last year, and what closed?
  3. 03When did you last talk to the ones that went quiet?
  4. 04If a lead from six months ago is still alive — how would you know today?

What we do

We give every project its own page — one place where the buyer, their spouse, the architect, and the contractor all see the same thing.

When something changes, they hear about it. When they come back, we see it.

We don't run ads. We don't send newsletters. We don't sell you software to fill in.

Then once a month you get one page:

Col. 01
What's alive.
Col. 02
What's blocked.
Col. 03
On whom.
Col. 04
What to do Monday.

Not a dashboard. Not a score. A list of names with evidence attached.

You enter nothing. We maintain the record.

Why us

We built this because it was our own problem.

We're not an agency that read about long sales cycles. We're operators who got beaten up by one.

We sell a $12,000 light fixture. Six-month decision, four people in the room, and the ad platforms lose them every time. We spent two years and real money learning that the standard playbook was never built for a sale like this.

So we built the thing we needed, then found that every builder, architect, and designer we talked to had the same hole in the same place.

Who it's for

Who it's for

If your sale closes in a week, this is not for you.

How it works

How it works

  1. 01

    We map your pipeline.

    Your words, not ours. “Awaiting selections,” “in permitting,” “spec sent” — whatever you already call it.

  2. 02

    We build the project pages.

    One per job, shared with everyone in the decision.

  3. 03

    We watch, and we ask.

    Returns, questions, who else showed up, what's blocking. Plus the outside things — a price change, a lead time, stock arriving — that give you a real reason to call.

  4. 04

    You get one page a month.

    And you act on it.

Contact

Everyone works the job until the job runs out. Then panics.

The pipeline was always there. Nobody could see it.

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